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It’s not often that a software product can be said to have too many features usually, users ask vendors to add more features to their current offerings. If you’re interested in efficiency, your consideration of Adobe Analytics ends here. If that sounds like your organization, you will absolutely not like the fact that Adobe Analytics requires you to tag events by hand. In the age of automation, teams are increasingly focused on working more productively.
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If your team isn’t too keen on investing a ton of resources just to get the platform working, you’re probably better off looking elsewhere. Teams are required to complete a considerable number of steps and create a comprehensive event tracking plan to ensure you’re collecting the right data and the right metrics. Getting started with Adobe Analytics isn’t exactly as easy as turning a switch on and calling it a day. While Adobe Analytics can work wonders for certain organizations, here are some of the areas it falls short for many teams: Keep reading to learn more about some of the reasons teams like yours decide to look past Adobe Analytics as well as seven popular Adobe Analytics alternatives that you may want to explore. That said - as users frustrated by Adobe Analytics’ price point, usability, and complexity have found out the hard way - this feature-packed solution isn’t the right fit for many organizations. After all, the company’s been building software for nearly four decades, and many of its products - like Acrobat, Photoshop, Illustrator, and InDesign - are more or less household names. When your business begins the search for an analytics platform, you’re almost certainly going to give Adobe Analytics a good hard look. Talented developers and analytics professionals might be willing to invest the significant amount of time needed to set up the platform thoroughly, but average business users are often intimidated by the complexity of the solution. While Adobe Analytics is undoubtedly a powerful platform that can help you transform into a data-driven operation, many teams find that the solution does too much. If this all sounds confusing, it’s because it is - at least for most business users.
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There’s also intelligent alerts, cohort analysis, anomaly detection, remarketing triggers, and even more. The platform also delivers web analytics, marketing analytics, attribution, and predictive analytics, as well as advanced segmentation, cross-device analytics, and flow analysis. Adobe Analytics is a powerful, feature-rich platform that enables you to shatter data silos with multichannel data collection.